When Sierra Nevada Brewing Company opened in California in 1979, ” ‘reduce, reuse, recycle’ wasn’t a catchphrase but a business model.” It was no surprise that, when they expanded to an East Coast Facility in Fletcher, North Carolina, they carried through that same commitment to creating great beer with a small footprint.

These signs are located throughout the outdoor campus of the brewery, informing visitors of the steps Sierra Nevada has taken to reduce and mitigate their environmental impact.

Created in collaboration with Design Workshop, Inc.DSC_0274 DSC_0282